Case Research Essay

Department of Marketing

Faculty of Business Research

University of Dhaka

Study course: - mkt114 (Business & Society)

A great Assignment in

A Case Analyze of Inland National Traditional bank

Submitted to:

Usmita Afrose

Assistant Mentor

Department of Marketing

University Of Dhaka

Submitted by:

On behalf of

Group- CONTROL

BBA 19th Batch

Section: A

Section of Marketing

School of Dhaka

Date of Submission

Drive 31, 2013

GROUP ACCOUNT

|S. N. |Members Name |Roll Number |Marks | |1 |Amrina Roshni |11 | | |2 |Zabed Ibna Wahed |19 | | |3 |Shangida Akter Sinthia |31 | | |4 |Lutfa Tasnim |51 | | |5 |Israt Tanjim |57 | | |6 |Abid Hasan |97 | | |7 |Md. Mahbubul Islam |129 | | |8 |Md. Rubaiyat Shafat |153 | | |9 |Abrarul Hoq |159 | | |10 |Ananya Debnath |181 |

A Case Study of Inland National Financial institution

Inland Nationwide Bank (INB), which a new good reputation for community involvement and solid economical performance, experienced recently bought another local bank, House Saving Financial institution. Amy Callier, manager of community affairs of INB, was concerned about troubles of two part banks. She was in uncertainty about the financial possibilities of Rockdale branch. The girl was likewise concerned about the North Madison branch because the neighborhood was poor. There were also some different problems, including agitated neighborhood of Rockdale, political pressure, angry phone calls etc . Alternatively state financial agency informed INB to submit a plan that responded to problems, INB experienced organized a team to be able to solve these types of raising hard new issues.

Discussion Question (1): Whom are the stakeholders in this case? Which can be primary and which are extra? What effect do they have? How are they relevant to each other? Draw a plan of the stakeholder relationship to INB.

Stakeholders are people and organizations in culture who will be affected and directly or indirectly by company's primary activities and decisions. In such a case stakeholders are, Amy Burns, Home Conserving Bank, Customers of Rockdale and North Madison, Mature executives and employees, Resident of Rockdale and North Madison, Neighborhood television place, Sheila Thomas (political figure), Federal and State bank agencies, Stores, Governor and the local government.

Main Stakeholders happen to be; -

1 ) Amy callier

2 . Home Saving Traditional bank

3. Clients of Rockdale and North Madison

four. Senior business owners and Workers

Secondary Stakeholders are; --

1 . Citizen of Rockdale and North Madison (general public)

2 . Local television station (media)

3. Lin Thomas (political figure),

four. Federal and State...



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