Principles of Marketing Report Composition


Launched in 1932, В Tiger beerВ (Tiger) is Asian Pacific cycles Breweries' (APB) flagship brand. Over the years, В TigerВ has seen ale drinkers worldwide acclaim TigerВ as one of the greatest in the world. It includes consistently become the best in world tastings, winning gold medals for its crisp, easy, refreshing, a well ballanced and flavourful taste. Tiger Beer has developed from an area beer to be one of Singapore's most recognized icons internationally. In its 75-year history, the brew features picked up over 40 intercontinental accolades and awards. The most known include the Gold Medal on the Brewing Market International Awards, UK, 98 - the equivalent of the Oscar Awards to get the brewing industry -- and more just lately, the gold medal on the European-style Pilsner category of the 2004 World Beer Glass, considered 'the Olympics' of beer competitions by the industry. Tiger Ale has become a renowned and desired premium ale and was named UK CoolBrand in 2004, june 2006 and 06\. Through it is close involvement in sports activities, dynamic brand campaigns and innovative sponsorships, Tiger features positioned itself as a leading contemporary dark beer brand around the world.

Organization Target

Gambling Beer tries to make connection with the new-age young adult, (early 20s – thirty five year olds) who have individual and unique lifestyles, and also have a strong passion for earning. Tiger Beverage wants to connect with trendsetters through this segment 1st, so that various other consumers who have aspire to wind up as them will abide by suit. But, reaching out to a group that is known for its fickleness involves a lot of work. And communicating with these people becomes even trickier when a brand provides cultivated a faithful next among their fathers' and uncles' generation. Gambling Beer aims to remain relevant among the young customers of early 20 to 30 year-olds, to strengthen brand positioning and increase commitment, and in the end increase reveal of the marketplace. Tiger Beverage has been placement itself being a unique, cool and modern day beer that young people would want to associate with. Tiger Beverage also objectives international footy fans. Tiger Dark beer has for quite some time been an important sponsor of sports, especially, the transmissions of the British Premier League in Asia. The brand is also the title sponsor of ASEAN's most esteemed international football tournament, the Tiger Glass. Tiger Ale employs several activities to appeal towards the football-loving mass.

Needs and Wants

To determine customer demands and desires, Tiger beverage must initially understand and then assess what products or services it may profitably present. Tiger Ale started by using Intermarket segmentation (young adults aged twenties to the middle of 30s). Now that the target industry has been collection, Tiger Dark beer began to research what the prevalent needs and characteristics these people share. The majority of young adults offer an international outlook on life, are daring, confident, and aim to be successful on their own conditions. Most of these adults have the spending power and are more all set to spend on amusement, then the elderly generations. Towards the majority of adults, the Internet is essential and they utilize it almost every time. Tiger Beer foresees that, and utilized viral movies, e-mail communications and surveys to website link with the targeted customers. Tiger Beer has been holding Gambling Beer promotions associated with vogue, film and music and sports. Today the adults can enjoy the variety of alcoholic beverages choices. The prevalence of repertoire drinking - where young people ingest Erdinger eventually, Tiger another and Heineken the following -- means Gambling Beer need to strive to build brand dedication among them. Being a brand, Tiger must have the pull factor of being cool enough to be the beverage of choice to get the trendy.

Product features, benefits and goals to get customer satisfaction Gambling beer uses only the greatest natural ingredients without artificial ingredients are added. The dark beer is brewed solely in Asia and goes through strenuous quality control checks,...

The Company Swot Analysis Composition